INFORMATION YOU GIVE US
We receive and store any information (except we do not record your credit card numbers) you enter on our Web site or give us in any other way. You provide most such information when you search, post, participate in a contest or questionnaire, communicate with customer service, place an order, provide contact information (such as name, phone, e-mail and shipping address) or financial information (such as credit card number, expiration date, Social Security and driver license numbers, tax exempt status). These data are collected for billing purposes, to fill orders and to process contests. If Trailer World, Inc. has a problem processing an order, this information is used to contact you.

In addition, because Trailer World, Inc. desires to provide you with the information and services that are most relevant, Trailer World, Inc. needs to collect information to understand what differentiates you from each of the millions of other unique performance enthusiasts. To do this, Trailer World, Inc. collects certain information in two ways. First, you may provide Trailer World, Inc. with certain information voluntarily when registering for certain services. For instance: Opt-in e-mail, forums and contests or promotions. Second, Trailer World, Inc. may track your visit to trailerworld.com by giving you a "cookie" when you enter. Cookies are pieces of information that web sites transfer to your computer hard drive for record-keeping purposes. Cookies make web surfing easier by saving your passwords and preferences, so that you will not have to re-enter them the next time you visit. They also help web sites track trends and patterns. The use of cookies is now an industry standard and you will find them used on most major web sites. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser either to notify you when you receive a cookie request, or to refuse to accept cookies. You should understand that some areas and features of trailerworld.com will not function properly if you set your browser to not accept cookies. A number of companies offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at trailerworld.com if we cannot recognize you, we want you to be aware that these tools exist.

AUTOMATIC INFORMATION
Some of the information we collect and analyze includes the Internet protocol (IP) address used to connect your computer to the Internet; e-mail address; computer and connection information such as browser type and version, operating system, and platform; purchase history; the full Uniform Resource Locators (URL) click stream to, through, and from our Web site, including date and time; cookie number; products you viewed or searched for; and other information at our discretion.

E-MAIL COMMUNICATIONS

To help us make e-mails more useful and interesting, we may receive a confirmation when you open e-mail from trailerworld.com if your computer supports such capabilities. We also compare our customer list to lists received from other companies, in an effort to avoid sending unnecessary messages to our customers.

INFORMATION FROM OTHER SOURCES
For reasons such as improving personalization of our service (for example, providing better product recommendations or special offers that we think will interest you), we might receive information about you from other sources and add it to our account information. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

DOES Trailer World, Inc. SHARE INFORMATION YOU PROVIDE?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. Some of the information Trailer World, Inc. collects, both what you tell us and what trailerworld.com collects through the use of cookies, is "aggregated" -- meaning that the information from many individuals is grouped together in a way that does not disclose the personal information of any particular person. Trailer World, Inc. may use this aggregated information to evaluate which products and services are successful and which ones are not, and in order to evaluate what new services Trailer World, Inc. should make available on our web site. Trailer World, Inc. will use reasonable best efforts not to disclose any information about any individual except to comply with applicable law or valid legal process. However, Trailer World, Inc. reserves the right to use any and all information sent to us for any purposes, including but not limited to those purposes specifically set out within this Notice.

INFORMATION SECURITY
We do not store your credit card numbers on our servers. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

WHAT INFORMATION CAN I ACCESS?
trailerworld.com gives you access to the information about you for the limited purpose of viewing and, in certain cases, updating that information. Please go to Your Account for more information.

CHILDREN
trailerworld.com does not sell products for purchase by children. We do sell certain children products for purchase by adults. If you are under 18, you may use trailerworld.com only with involvement of a parent or guardian.

CONDITIONS OF USE, NOTICES, AND REVISIONS
If you choose to visit trailerworld.com, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of Kentucky. If you have any concern about privacy at trailerworld.com, please contact us and we will try to resolve it. Our business changes constantly. This Notice and the Conditions of Use will change also, and use of information that we gather now is subject to the Privacy Notice in effect at the time of use. Any modifications to this policy will be posted in this space. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes.